Who we are

Salamander Advisory is a collective of seasoned technology executives, entrepreneurs, and operational specialists who have built, scaled, exited, and acquired companies around the world. We bring that experience to early and growth-stage B2B technology business—and increasingly, to large tech incumbents navigating complex growth, channel, and acquisition challenges. Knowing that exceptional founders can come from anywhere with any background, we operate across 14 countries on 4 continents. Founded in Singapore and a presence spanning across Singapore, Malaysia, Thailand, Philippines, Hong Kong, Australia, New Zealand, India, Dubai, South Africa, Switzerland, Belgium, Denmark and United Kingdom. This global footprint gives us the perspective and proximity needed to help companies tackle market expansion, strengthen operating models, and secure sustainable growth. 

We value integrity, adaptability, collaboration, foresight, and responsible growth. We’re open, practical, and curious. Working closely with clients to solve real problems and build lasting impact. At the helm of Salamander Advisory is Bill Padfield, whose leadership and decades of operating experience shape our commitment to pragmatic, founder-first advisory.
Together, we’re here to help founders turn ambition into momentum.

What Makes Us Different

Execution, Not Advice: 

We embed, deliver, and see initiatives through. 

Global Bench, Local Presence: 

Fractional leaders from Singapore to Europe. 

Flexible Commercials: 
Subscription, project-based, or hybrid models.

Investor Insight Without Fundraising Management: 
We do not raise capital, but we prepare you to be investor-ready and aligned to what capital providers are looking for. 

Practical M&A Experience: 
We help identify, evaluate, and close strategic acquisitions on the buy-side.

Core Values

At Salamander Advisory, we believe in keeping things clear, honest, and practical. These values guide how we work with each other and with every client. 

01

Integrity and Honesty

We do what’s right, even when it’s hard. We’re open and direct in how we communicate — no jargon, no hidden agendas.