Press
Corporate boilerplate
Salamander Advisory finds, fixes and transforms the technology channels companies rely on to reach customers across Asia Pacific. Headquartered in Singapore, the firm brings senior operators into defined execution mandates for market entry and partner selection, channel-performance repair, and business-model transformation from resale towards cloud, managed services, marketplaces and recurring revenue. Salamander works with technology companies, distributors, resellers, systems integrators, managed service providers, private capital firms and boards.
Spokesperson
Markets and subject areas for comment:
Technology route to market in Southeast Asia, Australia and New Zealand
Why channel partner programmes underperform, and what actually fixes them
The shift from resale to managed services and recurring revenue
Distributor and reseller economics under margin compression
What private capital investors miss when assessing channel-led technology businesses
Building a partner ecosystem in a fragmented, multi-jurisdiction region
Bill Padfield — short bio
Bill Padfield is Co-Founder and Chief Executive of Salamander Advisory, the Singapore-headquartered firm that finds, fixes and transforms technology channels across Asia Pacific. He was previously CEO of Datacraft Asia, at the time the largest technology channel partner in the Asia Pacific and Cisco's largest partner in the region, and later held global transformation and services leadership roles at Dimension Data and NTT.
Bill Padfield — long bio
Bill Padfield is Co-Founder and Chief Executive of Salamander Advisory, the Singapore-headquartered firm that builds, repairs and transforms technology channels across the Asia Pacific.
He spent six years as Chief Executive of Datacraft Asia, then the largest technology channel partner in the Asia Pacific and Cisco's largest partner in the region, leading the business as a publicly listed company on the Singapore Exchange. He subsequently served as Global Chief Operating Officer for Transformation and Services at Dimension Data, and as Senior Executive Vice President for Global Transformation and Platform Services at NTT.
That career has given him an unusual vantage point on the technology channel: he has run one of its largest players, and led transformation programmes for two of its largest global groups. He founded Salamander to bring that operating experience to companies facing the same problems at an earlier stage.
He is based in Singapore and works with technology vendors, channel businesses and private capital investors across the region.
Media contact
Windy Oktaviani, Account Manager, Pinpoint PR