Press

Corporate boilerplate

Salamander Advisory finds, fixes and rebuilds the technology channels that companies rely on to reach customers across the Asia Pacific. Headquartered in Singapore with senior operators throughout the region, the firm works with technology companies entering or expanding in APAC, with distributors, resellers, systems integrators and managed service providers changing how they create value, and with private capital firms and boards assessing channel-led businesses. Salamander works on defined execution mandates rather than open-ended advisory, bringing channel leadership alongside finance, go-to-market and operating depth. Founded by former Datacraft Asia CEO Bill Padfield.

Spokesperson

Markets and subject areas for comment: 

  • Technology route to market in Southeast Asia, Australia and New Zealand

  • Why channel partner programmes underperform, and what actually fixes them

  • The shift from resale to managed services and recurring revenue

  • Distributor and reseller economics under margin compression

  • What private capital investors miss when assessing channel-led technology businesses

  • Building a partner ecosystem in a fragmented, multi-jurisdiction region

Bill Padfield — short bio

Bill Padfield is Co-Founder and Chief Executive of Salamander Advisory. He was previously CEO of Datacraft Asia, at the time the largest technology channel partner in the Asia Pacific and Cisco's largest partner in the region, and later held global transformation and services leadership roles at Dimension Data and NTT.

Bill Padfield — long bio

Bill Padfield is Co-Founder and Chief Executive of Salamander Advisory, the Singapore-headquartered firm that builds, repairs and transforms technology channels across the Asia Pacific.

He spent six years as Chief Executive of Datacraft Asia, then the largest technology channel partner in the Asia Pacific and Cisco's largest partner in the region, leading the business as a publicly listed company on the Singapore Exchange. He subsequently served as Global Chief Operating Officer for Transformation and Services at Dimension Data, and as Senior Executive Vice President for Global Transformation and Platform Services at NTT.

That career has given him an unusual vantage point on the technology channel: he has run one of its largest players, and led transformation programmes for two of its largest global groups. He founded Salamander to bring that operating experience to companies facing the same problems at an earlier stage.

He is based in Singapore and works with technology vendors, channel businesses and private capital investors across the region.

Media contact

Windy Oktaviani, Account Manager, Pinpoint PR